AMINO Z
FLAVOUR WITHOUT SACRIFICE.
THE PROBLEM
Somewhere along the way, the industry created this idea that supplements are something you take for a purpose, but not something you actually look forward to. That never really sat right with us. If it’s something you’re having every day, it should be enjoyable. It should fit into your life, not the other way around.
So that’s what we focus on. Closing the gap between high quality nutrition and something you genuinely enjoy.
We run everything through one simple filter at our company.
If it’s not a f*** yeah, it’s a hell no.
That’s the bar every product has to clear before it ever leaves our hands. And it’s the same standard we expect from ourselves as a team.
At the end of the day, our ethos is simple. Stay honest, stay grounded, and take full responsibility for what we put out into the world..
THE FIX: REIMAGINE WHAT PROTEIN CAN BE
Protein is one of the most popular products in the industry, so if we were going to make an impact, we knew that’s where we had to start.
As we spent more time in the space, we noticed a pattern. Most people see protein as something that serves a purpose, but not necessarily something they look forward to, which feels like a strange standard for something you’re meant to have every day.
That didn’t quite sit right with us, so we took a different approach. We put just as much time into the flavour as we do into the formulation and nutrition, with the goal of creating something you actually look forward to having, not just tolerate.
That’s the standard every product has to meet before it earns a place in your routine.
It’s also how we hold ourselves accountable, and what our 110% Guarantee policy is built on. We wholeheartedly believe that if something doesn’t live up to expectations, that’s on us and we should be held responsible.
Our brand was built on the belief that just because something’s always been done a certain way doesn’t mean it’s right. Some of the best things come from asking “why”.
We say what we mean. We don’t make inflated claims, or pretend something is better than it is.
Trust is earned, which is why we publish all of our third-party lab tests, so you never have to second guess.Innovation and curiosity led experimentation sit at the heart of what we do.
Not everything works, and yes, some ideas should probably stay on the whiteboard. And that’s fine. We learn, improve, and keep moving. We’d rather take a swing than play it safe.
BUILT DIFFERENTLY.
We never wanted to be just another supplement brand. From the beginning, we’ve seen training and nutrition a little differently, with the belief that you shouldn’t have to choose between solid nutrition and enjoyment.
To us, truly exceptional products have to deliver both. They taste great, they do exactly what they’re meant to, and they come from a brand you can trust to consistently deliver on its promises and take real accountability for what it puts out.
That’s the standard we hold ourselves to, and one we’re always working to raise.
UNCOMPROMISING FLAVOUR
We believe flavour should be held to the same standard as everything else in the product.
That’s why our in-house product developers, or as we like to call them, our supplement chefs, put just as much focus on how our products taste as they do on what goes into them.
The result is something genuinely enjoyable and easy to fit into your day. Because when you actually enjoy something, you’re far more likely to stick with it, and when you stick with it, everything else becomes a whole lot easier.
UNCOMPROMISING QUALITY
Because everything is made in-house, we stay close to every stage of the process, from product development and raw material sourcing right through to manufacturing the final product.
We also test both our ingredients and finished products through a third-party lab and publish the results on our website, so you can see exactly what you’re getting.
NO BS
We’re not into inflated claims, over-the-top marketing, or proprietary blends. Just clear, honest transparency, so you know exactly what you’re getting without any guesswork.
That’s exactly why we publish all of our third-party lab test results.
UNCOMPROMISING FLAVOUR
We believe flavour should be held to the same standard as everything else in the product.
That’s why our in-house product developers, or as we like to call them, our supplement chefs, put just as much focus on how our products taste as they do on what goes into them.
The result is something genuinely enjoyable and easy to fit into your day. Because when you actually enjoy something, you’re far more likely to stick with it, and when you stick with it, everything else becomes a whole lot easier.
UNCOMPROMISING QUALITY
Because everything is made in-house, we stay close to every stage of the process, from product development and raw material sourcing right through to manufacturing the final product.
We also test both our ingredients and finished products through a third-party lab and publish the results on our website, so you can see exactly what you’re getting.
NO BS
We’re not into inflated claims, over-the-top marketing, or proprietary blends. Just clear, honest transparency, so you know exactly what you’re getting without any guesswork.
That’s exactly why we publish all of our third-party lab test results.
THE BRAND
The name "Amino Z" was derived from the molecule "amino acid". Amino acids are one of the many building blocks to the human body.
Amino acids form an integral part of biological science. Amino Z as a company bases it's exercise and nutritional philosophies and prescriptions on that which has been trailed and proven by science. We strongly believe that the research conducted by scientists have immense practical value to our lives. We will never advocate an approach that has no scientific backing to it.
We specifically selected "Z" as the final letter in our company name for two key reasons. Firstly, we aim to provide you with the "A to Z" of health and fitness. There is no use in providing one narrow approach to health and fitness without another necessary component. We believe that the best way to achieve a sustainable transformation is to ensure that your entire lifestyle is in harmony with your desired goal. It is for these reasons that we provide an array of resources, such as an online supplement store, online personal training (covering nutrition, exercise and general lifestyle), articles, questions & answers, a nutritional database, exclusive client exercise videos and calculators.
The second reason why we have "Z" as the final letter in our name is because our final two letters "oZ" represent the fact that we are an Australian small business, and aiming to provide Aussies with world-class product and service.
This business received grant funding from the Australian Government through Austrade’s Export Market Development Grant (EMDG) program. This export marketing/training activity was supported by grant funding from the Australian Government through Austrade’s Export Market Development Grant (EMDG) program.